Bomaid has revealed improved maternity benefits and unveiled its revamped Bombaby logo on April 12. This follows Bomaid’s recent move of launching a refreshed corporate identity. In her address, Dr Lorato Mangadi, Fund Administration Manager for Southview (Pty) Ltd, the Administrators of Bomaid, stated that “the Bomaid maternity programme, commonly known as “Bombaby”, was started in 2009 in response to the Society’s desire to not only offer maternity care and support to their expectant members in line with international best practices but to also contribute positively towards the Ministry of Health’s Safe Motherhood Initiative goal of achieving a reduction in maternal morbidity and mortality as well as reduction in obstetric complications. The programme complements the care and support members receive from their doctors. Dr Mangadi said, “As a funder, Bomaid is concerned about the ever rising rates of Caesarean section deliveries. On average, Bomaid has funded 1,000 pregnancies every year for the last three years and during the same period, the scheme has paid P37m towards confinement and child birth alone. For this period, Bomaid has seen, on average, a 45:55 split between natural births and Caesarean births. For 2015 alone, the rate of C-sections was as high as 61%”.…