Social media reshapes 2019 political campaigns Social media stands out as a platform increasingly playing a strategic role in political campaigns ahead of 2019 general elections, with political parties and their lead candidates seeking to increase their online resence and engagement with potential voters. BAKANG TIRO glances into how the prominent social media platforms, especially Facebook and Twitter have rolled out the election campaigns so far. #Decent jobs, decent lives, #Imagine a new Botswana, #Ke Nako and #Masisi O A Re Bitsa’ are hash tags popularized in recent months as political parties embrace social media to engage voters on digital platforms ahead of the 2019 general elections, slated for October 23. Digital campaigns Political analyst have said that the 2019 election campaigns have been visible and active on the internet, as these open new opportunities to energize political participation and campaigns. Political analyst Mokaloba Mokaloba says political parties could not ignore the important impact of social media in communicating with voters, especially young voters who always show a lot of voter apathy. He said 2019 campaigns have been more vibrant in the social media space more than any other before due to the changing communication tools.“The old traditional means of…